Do what you Love, and Love what you do!
It is no secret that we are all really passionate about what we do here at Frankman.
Why I Love… Graphic Design…
Graphic design gives me the opportunity to escape and express my ideas and thoughts in a visual way. From choosing the best font, to colour and layout… it’s a challenge in itself. The feeling that my designs can change a person’s thoughts, ideas and emotions, enough to evoke a response, is a very powerful skill to have at our fingertips.
I enjoy all aspects of graphic design from posters to brochures, but my real passion lies in the design of a new logo. Logo designs are my favourite project to work on, a chance to go wild and let the imagination run free. I love selecting type styles as every letter and character has a personality and style of its own. The creation of space, perfect alignment and balance, combined with styling text and other shapes, colours and icons together is a challenge in itself… it’s like trying to create and solve your own visual puzzle at the same time!
The client presentation, the “will they/won’t they like our logo designs…” always adds an element of pressure and buzz to the event. Hearing the positive feedback and excitement in a client’s response of… ‘We love them!’ is one of the most rewarding and satisfying parts of what we do!
Even after 25 years in the business, the icing on the cake is the big reveal. Seeing a final design proudly displayed on a clients wall, stationery or website will always be hugely satisfying and proud moment. Knowing our creations will benefit the client and their business is what it’s all about… and we love it!
Why I Love… Marketing…
Marketing has always been a passion, and something I very early on was drawn to. I remember being a young girl and stood in a newsagent, looking at all the magazines aimed at children with their enticing free gifts and bright colours. It was not long after when I started to take notice of product placement and point of sale displays. To this day I still fondly remember those thoughts, and I applaud marketeers on their efforts to get products, businesses and services noticed.
Marketing is an act in memorisation, and making sure potential clients remember you and your brand. It is also important to clearly define your message and guide people to understand:
A) What it is that you do
B) What problem you solve
C) How do people buy from you
People don’t always buy the best product, they buy the one that is marketed the best and the one they can understand the fastest.
Working alongside Mark and the creative talent at Frankman is hugely rewarding, adapting the marketing to their audience and getting those all important results for clients.
I love having a job where I know I am making a difference.
Why I Love… Digital Media…
It’s great having a career in digital media especially within a creative agency because you can have a direct influence on multiple businesses. I think this is really powerful, there is a great sense of satisfaction and reward when you see your work having a positive impact.
Whether it’s SEO done recently that has hugely improved a website’s ranking or seeing well designed brochures going down well with the audience.
My role at Frankman is a great fix of Design & Web, which allows me to be creative and gives me a good platform to express myself, especially seeing as my other love – Photography can be interspersed throughout this line of work.
I also love technology and working within a creative agency, you are often at the forefront of innovative tech and software as well as being involved in always looking at new ideas and always learning new techniques.