Safeguarding Associates for Excellence - Frankman | Design & Marketing that Succeeds

“Frankman designed us a brilliant website, even after a few days we were getting enquiries and featuring high on Google”

Safeguarding Associates for Excellence is a team of like-minded colleagues all strongly focussed on Safeguarding Children and young people. Offering a wide range of training courses available online, face to face or most recently, via Zoom.

Where we Started

Safeguarding Associates for Excellence (Safe) got in touch with us looking for some advice. Safe were tied into a contract with a larger agency and didn’t feel they were getting results or value for money. We highlighted some issues and offered advice, and a solution to guide them to move forward with their business plans.

Director, Simon Snells says “Frankman were brilliant from day one, before that in fact, even their sales pitch was brilliant, and had clearly put a lot of work into it”

The Brief

Initially we worked on a new logo design to appeal to Safes target audience and elevate their branding and professional image. Once we created the logo design, we started work on a new website design. We updated the website content and copywriting, to align with their Search Engine Optimization and ranking wishes. The website also features over 15 Safeguarding courses, one of which is an online course which we set up and developed using the Teachable system.

“Both Mark and Maggie are very approachable, and customer focussed. Any task they get presented with they ensure they can find a solution”

Alongside the Logo Design and the Website Design, we also supported Safe with a Marketing Package, to help them launch the new e-learning system. Safe usually delivers their courses face to face but had to quickly adapt to training via Zoom during Lockdown and the Pandemic. Our marketing helped them market the range of virtual training courses across Social Media and Email Marketing.

The Outcome

The new logo design was rolled out across social media, stationery and marketing material, as well as the new website design.

Just a few weeks after the website went live, Safe received an enquiry from Buckinghamshire Council which resulted in over £70,000 worth of Safeguarding training courses.

“We were not really making much progress with our previous agency, they seemed to over complicate things, they should have been more honest with us when they saw our old website, it clearly needed updating. It felt as if we were sticking a tiny plaster over a gaping wound.”

“Working with Frankman, was a breath of fresh air, great engagement and openness to ideas, also they have their own great ideas on how to make improvements”