“Dinosaur World had previously created all their own artwork and marketing material in house, but they recognised they had limited design capabilties.”
Dinosaur World is a visitor attraction in Torquay, a fun interactive indoor exhibition of dinosaurs and fossils, specialising in informal education which plays an important part of the visitor experience. They actively encourage visitors to engage with exhibits, such as touching and sitting on dinosaurs, discovering fossils in special excavation areas.
Originally we were tasked with designing a new logo for Dinosaur World. Their original logo was designed by the previous management back in 2010 and over the years had become less and less representative of the exhibition.
The new owners wanted something more modern, appealing, and a better reflection of the attraction. They were also very keen to demonstrate that the attraction could offer visitors a truly unique experience.
All the previous designs for adverts and information/exhibit posters and been done in-house, but spoke to Frankman after recognising their design capabilities. In order for the business to grow, they would need to use a professional design service, that would, in turn, help it to grow further and improve as a visitor attraction.
Frankman worked with Torquay’s Dinosaur World on the original concept and finished design for the new logo and advertising, which has brought the business up to date and provided a more professional and relevant identity for the attraction.
“The business has grown 35%, I am convinced that this is in part due to the contribution of Frankman.”
- Logo Design
- Branding & Corporate Identity
- Leaflet Design
- Flags & Promotional Gifts
- Marketing Material
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